Movement Entrepreneurship of an Incumbent Party. The Story of the Hungarian Incumbent Party Fidesz and the Civil Cooperation Forum
This paper discusses movements created, initiated and maintained by political parties: a quite neglected area of social movement studies. Between 2010 and 2014, the biggest demonstrations were pro-government marches in Hungary. The engine of pro-government actions was the movement of the Civil Cooperation Forum (CCF) implicitly founded by the incumbent party Fidesz – Hungarian Civic Alliance. The purpose of this article is to analyze this relationship within a constructivist analytical framework. Through intertextual analyses I will draw up the narrative of the movement focusing on four key challenges (constructing identity, strategic visions, organizational tactics, appropriate and persuading communication). I will demonstrate how independent the movement is. After the descriptive case study, two hypotheses will be generated about the political parties’ reason for launching a movement entrepreneurship; and the citizens’ motivation for participating and expressing their preferences between elections through a collateral organization like CCF.
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